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Our Smile Program is not only committed to sustainable development, but to making a positive impact on society and giving back to the communities in which the company operates. It is due to TUI China being in the people industry that it selected a children’s library as the beneficiary of its first donation, as opposed to other equally noteworthy causes like environmental and cultural protection, which will be supported in future programmes.

In 2011, in co-operation with a Sunrise Library a local NGO, TUI China established a library for a Beijing based school that specifically educates the children of migrant workers. The donation consisted in 2,000 books and 60 computers to the Sunrise Library, a non-profit organization for underprivileged children and established a library for a Beijing based school that specifically educates the children of migrant workers. The NGO will facilitate the donation by distributing the books and the computers to Jingwei School in Beijing; on top of this the company will be contributing to the Jingwei library on a sustained basis by purchasing library infrastructure, training librarian staff, and supporting other school activities for years to come. Other contributions were delivered in Anhui and Henan province.